Social Media, Campaign, Print
Switch Mobile came to Indonesian market
bringing a new concept of telecommunication business to its saturated market as a digital telecommunication provider.
With that new concept, everything has to be done in its digital world, positioning their apps as the one-stop destination for the audiences.
Aside from finding out on their telco plans and information, audiences can also find entertainment such as games, quests, news, rewards & vouchers
– creating Switch Mobile a world of their own.
With their new concept of digital telco, Switch Mobile asked us to help them not only with their brand launch, but also to gather the audiences to be a part of their digital family in their digital world while at the same time educating them in this new concept of digital telco.
No only we have to make the audiences willingly to download the apps but we also want them to experience the excitement that Switch Mobile is offering.
Switch Mobile Smartfren
Campaign, Social Media
ARE YOU READY
Educate Audiences Visually
We try to educate our audiences on what we have in our apps and digital world, so that they have the knowledge that Switch Mobile is not a mere telco provider, but it's a one whole digital world offering an exciting experience.
Due to the Covid-19 pandemic with the lock-down,
people couldn't really go out and celebrate the Indonesia's Independence Day, so we created a sub-campaign called 17an Switch.
In this sub-campaign, we brought the games that are usually played offline to digital/social media version.
We wanted our audiences to still experience the excitement that they usually have offline despite the challenging situation with the lockdown. We closed the sub-campaign with the live Instagram event right on the D-Day of the Independence Day, wrapped up with games and rewards creating engagement with our audiences.
To launch the campaign, we created Brand Video
to raise the awareness amongst the targeted audiences.
Then we continued with tutorial videos
which helped the audiences to understand better
about Switch Mobile.