. Menara Astra
Menara Astra, a skyscraper in the heart of Jakarta's financial district, is a new office building by PT. Menara Astra subsidiary company of AstraLand. Menara Astra is aimed to be the icon for the professional business people, a landmark for those who want to keep growing and aim for the highest.
The project is to introduce Menara Astra to the public, mainly the prospective office space buyers. As one of the marketing materials, we created a booklet brochure that represents Menara Astra–it embraces the unique shape of the building, and represents Menara Astra seen in the treatment of the photographies and graphic elements.
Knowing the target audiences as a younger professionals, the entire project has an approach that showcase an elegant look that keeps its simplicity and a more straight-forward concept.
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