. Lakmé Absolute Reinvent Indonesia
Lakmé Absolute Reinvent is a make up brand owned by Unilever that's originally comes from India.
It was named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty. The brand itself was brought to Indonesia on 2017. Tapping into the summer holiday, we created a campaign that celebrates summer time.
Being inspired by the season, we collaborated the nature beauty of summer nature in its bright colors, and also summer story that our audiences typically do during this season – travelling – as our concept. This concept and style choices are to reflect the summer beauty of our audience while doing their summer activity.
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