. Intel Indonesia

A one year campaign that is intended to drive PC relevance for first time buyers while at the same time igniting PC refresh in order to increase 2-in-1 sales and also engagement. The campaign targets more on college students or fresh grads and also young multi-tasking millennials. Inspired by the insights that we found on our target audiences, the campaign engaged with 5 talented and self-made professionals that diverse from entrepreneurship, to art (photography, creative content, and musician), to also gaming. These 5 professionals will be our advocate that will inspire our target audiences to make their dream be their professional career, and by being supported by Intel PC. 

To encourage those young people more, the campaign carried a whole-year challenge where each of them can choose which category from that 5 professional fields that they want to participate in and submit their own creation, inspired by Intel, on the chosen field. Each winner from each category will get a mentorship with our engaged 5 professionals/mentors + Intel laptop to support their career-making journey to the next level

 

The campaign is carried through-out digital platforms and also on ground campus to campus workshop with mentor and co-mentor on each category. 

// Digital Advertising --> Social Media / Offline Workshops //

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The whole experience of the journey, from each winner's journey in their mentorship moment with their mentors, to the whole campaign's journey can be seen on Intel Indonesia's YouTube Channel. The final overall video can be seen as below.