. HP Indonesia

As a support to Indonesian content creators, HP is continuing its campaign called Mentorship Project where it calls for aspiring content creators to join competition in creating content in fields and rules given. When they win, they'll get a chance to be mentored by a professional in the selected fields and the content that they submitted will be made to life supported by HP. 


For its second season HP Mentorship Project celebrates film and music field. With newly engaged professionals as the mentors, the campaign has to excite our target audiences more than the before, to be eager to join the competition. To give a fresher vibe and excitement, we created a new special logo and identity system throughout all the elements in the campaign, online and offline workshop events. Not only the campaign has its own logo, but each field (film and music) will have their own brand identity. 

// Digital Advertising --> Social Media / Offline Workshops //