. CLIO Professional Indonesia
CLIO is a make up brand that's established first in South Korea, with its first flagship store in downtown Seoul, South Korea in 1998. Clio, one the nine muses of Greek mythology representing the arts and sciences, is the inspiration for the brand as she represents “honor” and “history”.
Knowing how the Pop Culture has been growing in Indonesia, CLIO decided to launch its brand here. As part of the launch, they reached out to us for materials that they'll be using for their press conference launch event.
Knowing the needs to embrace the idea of coming from South Korea to Indonesia, we came up with a concept of a more "for-everyone" with a bold approach in use of color and style. At the same time, we still keep the same look and feel that's been carried all over CLIO brand and products.
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